MOVEO folding electric scooter Essay Example | Topics and Well Written Essays - 2000 words

MOVEO folding electric scooter - Essay Example In marketing of MOVEO, a folding electric scooter of Antro group, an intensive research has been done in the markets globally to enable for the sale of moveo. This is in line with the strategies of a good marketing communication plan that requires intensive research before the launch of a plan to market a product in the market. The marketing of Moveo entails the understanding of in-depth target audiences. Moreover, the processes of selling, buying and communication need to be included in the marketing communication plan to enable for an effective marketing of Moveo. Marketing plan needs to outline interactions processes in procedures for an effective marketing. In this paper, marketing communication plan has the following tools and information that produces a foremost-speed marketing communications sketch for the purchase of moveo globally. First, the development of marketing communication arrangement has been considered, communications planning guide, marketing tactical plan, market ing budget plan and finally a schedule to prevent any constrains in the marketing of Moveo. The inclusion of the above procedures in the marketing plan creates overwhelming markets for the buying and selling of moveo products across the world (Boy Scouts of America, 2009). In the development of market communication plan, the figure below has been considered to show how different channels of communication work to enable for an effective buying and selling of Moveo in the global market. The development of the plan includes facing of materials by customers. The materials include press releases, brochures, web sites and trade shows (Clark, 2004). The marketing communication plan of moveo includes keeping the company voice in one, across vast number of products, customer interactions and regions, enabling varied groups of citizens to create incorporated infrastructure channels, assisting in the