Blackberry Case Study Essay

Once the leader of mobile devices for business associates across the United States, in recent years BlackBerry has loss significant market share to its competitors such as Apple’s iPhone and Google’s Android. Struggling to keep afloat, although BlackBerry only holds five percent of the total mobile device industry, it still succeeds in its consulting business solutions that BlackBerry offers its clients. BlackBerry Business Solutions offers hardware, software, and applications to improve businesses’ performance in several industries such as healthcare, wholesale and retailing, pharmaceuticals, and financial services. The need for efficiency and access to data in the healthcare industry has recently become a standard protocol of how physicians and healthcare providers treat patients. Especially since the handheld electronic devices and e-commerce applications markets have been expanding rapidly, this trend has in turn provided an outlet of immediate access and diversity of physician-oriented applications available in the marketplace. Research conducted by Manhattan Research states, â€Å"more than 80 percent of U.S. physicians [have] smartphones [in] 2012–up from 64 percent in 2009–and half of that group will use their phones for patient care, administrative functions†¦Ã¢â‚¬  (Versel). BlackBerry has recognized these needs from the healthcare industry providing unique and customizable solutions to various clients’ problems by providing them with solutions and applications offered by their 70+ Healthcare ISV (independent software vendor) partners (Partner Solutions). BlackBerry has distinguished their business model by, â€Å"still dominat[ing] among physicians and healthcare application developers, through the iPhone and Google Android are closing the gap quickly†¦Ã¢â‚¬  (Versel). BlackBerry can see their successes throughout the entire healthcare continuum by offering e-commerce solutions that improve business and clinical performance across several categories within the healthcare industry which differentiate the services the can offer various businesses than Apple and Android. For instance, Mercy Health Partners, a conglomerate of 30+ hospitals across four states, needed to be able to provide immediate mobile access to patient records and clinical information at the bedside so physicians can more efficiently manage patient care (BlackBerry). BlackBerry Business Solutions were able to uniquely assess Mercy Health Partner’s needs and expand their health information systems by offering an e-commerce application called Clinical Xpert Navigator provided by on of their partners, Thompson Healthcare (BlackBerry). The Clinical Xpert Navigator gave Mercy a way to access and securely deliver patient information such as patient medications lists, transcribed report, lab results, and electronic health records at their various locations and right at their patients bedside tables. As a customer, Mercy Health Partners received an exclusive BlackBerry Enterprise Solution as apart of their business solutions model, which ran on BlackBerry smartphones and tablets making it a cost-effective use of their technology. This cost efficiency has in turn resulted in benefits seen in both Mercy Health Partners’ business performances but also their clinical patient care performance. The necessity for time in today’s society is critical for any industry. BlackBerry’s Business Solutions offer clients within the healthcare industry more time through e-commerce applications that directly improves the quality of care, access to care, and continuous care they can ultimately offer their patients in need and help save more lives. http://www.itproportal.com/2012/03/30/iphones-share-us-smartphone-market-very-close-android/ http://sg.blackberry.com/newsroom/success/Mercy_BCS.pdf